Missed goals. Angry investors.
90 days to change course.
Can the CEO come up with new plays?
The Change Up is not just another business book… through a fictional story this book will help you:
Discover modern and practical leadership lessons to accelerate business growth
Gain clarity to align your team and achieve your most important goals
Learn how to drive a culture of accountability
Meet Annissa Deshpande
Annissa founded lōglab in 2015 to help emerging growth companies drive revenue, build thriving workplace cultures, and maximize long-term business value. Before launching lōglab, she spent 20 years in HR, IT, Finance, and Strategy-including as an executive at a Fortune 150 company. Annissa leverages her expertise to design tailored coaching experiences that help her clients achieve lasting success.

CEOs, Entrepreneurs, and Business Leaders, Unlock Secrets to Lead Under Pressure in This Fast-Paced, Transformational Story
Jack Shorn thought he was ready to be the CEO. But when Accelx Services is acquired by Gold Private Equity, pressure skyrockets. He's being asked to expand into new markets, hit ambitious goals, and prove he's the right choice for the job. As progress stalls, the investors issue a 90-day ultimatum, and Jack faces the sobering reality that he needs to acquire new leadership skills—and fast. Misalignment, communication breakdowns, and accountability gaps are dragging down his entire team. With the help of Executive Coach Meg Beecham, Jack realizes he must evolve and learn to inspire and unite his team, rebuild trust, and secure the company's future.
The Change Up is a lifeline for investor-backed leaders navigating intense pressure to deliver results. Through Jack's journey, you'll discover hard-hitting leadership lessons, actionable strategies for accountability, and the clarity to align your team and drive performance. If you're managing a turnaround, tackling transformation, or rethinking your leadership approach, The Change Up will guide you to adapt, lead, and succeed.